Knowing Where You Stand ... Potential ... Opportunity
Knowing where your issues lie within your business/organizational model, knowing where you stand in customers' minds, how customers view you, where you stand in comparison to competitors ... is everything.
Making subjective guesses about how your business/organization is doing in terms of meeting goals, customers' perceptions about your company/organization, your products/services, your mission and operations, will lead to failure.
Business and organizational owners and leaders should make it a priority to stay on top of performance statistics and issues, and knowledge of current and prospective customers. Strategic decisions should focus on sound understanding of the business, and customers' needs, wants, lifestyles and perceptions.
For more information on performance- and customer research-based strategic marketing planning, visit