Thursday, March 9, 2017

Awareness is the first step ...

Awareness is the first step for brands to get into customers' consideration set, mindset, list of preferences, or choice set.  It is a first step before customers make purchases. Hence it is a first step before companies gain market share, loyal customers, and achieve bottom line goals.

Today, the Internet and social media play large roles in building awareness. Still, target marketing should be considered. Traditional means for building awareness should not be overlooked.  In order to remain cost-effective, companies should apply traditional methods in conjunction with updated technologies and digital marketing (including social media marketing, email marketing, mobile marketing, SEO marketing, digital/web marketing and advertising). 

(c) 2017 Bena-Factor Marketing, Bena-Factor, BenaFactor - Brand Marketing

Contact Bernadette P. Njoku for more information.


  1. Getting revenue for your newly launched brand is not easy at all but I believe that web advertisement, especially on the paid marketing platforms can give you effective results in less time. I also have been using the Pay Per Click Advertising Management and social media platforms and getting very nice results without having to wait for a long time.

  2. Agree some people facing trouble during this strategy I think this is actually the part of strategy let's get the deep analysis before going for any strategy.
    Pay Per Click Analytics

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