Awareness is the first step for brands to get into customers' consideration set, mindset, list of preferences, or choice set. It is a first step before customers make purchases. Hence it is a first step before companies gain market share, loyal customers, and achieve bottom line goals.
Today, the Internet and social media play large roles in building awareness. Still, target marketing should be considered. Traditional means for building awareness should not be overlooked. In order to remain cost-effective, companies should apply traditional methods in conjunction with updated technologies and digital marketing (including social media marketing, email marketing, mobile marketing, SEO marketing, digital/web marketing and advertising).
Contact Bernadette P. Njoku for more information.