|Customers evolve. Perceptions, attitudes, and needs change. |
(c) 2017 Bena-Factor Marketing, Bena-Factor, BenaFactor
As customers change over time, their needs also change. Challenges lie in understanding customers who are multifaceted. What do we know about current customers? What can we learn about prospective customers? What did we learn about past customers?
Marketing research and analytics play important roles in gathering relevant information and uncovering latent factors that help companies understand customers' needs, and purchase and consumption behaviors. Marketing research and analytics provide answers that help executives and managers make sound decisions about how to best address customers' needs and build long term relationships with them.
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Or contact Bernadette P. Njoku at email@example.com, 1-888-463-5559.